The number of sellers entering Amazon has been increasing, especially those from domestic factory . Coincidentally, they all choose Amazon as the first stop for brand expansion overseas. With the intensifying competition on the platform, advertising costs are soaring, causing significant anxiety among sellers. There is an urgent need to find effective external channels to boost traffic to their internal product lists. Among them, various deal sites such as Slickdeals are considered the quickest and most effective means, often hailed as the “inventory clearance miracle.”
What is Slickdeals？
Slickdeals(https://slickdeals.net/), commonly abbreviated as SD within the industry, is the largest discount-sharing platform in the United States, founded by Van Trac in 1999. With over 10 million monthly user visits, 80% of which are returning customers, and more than 5 million app installations, it stands as a prominent player in the discount-sharing space. The fundamental operational mechanism involves community forum members spontaneously sharing various discounts, followed by user voting (upvotes or downvotes) and discussions. Editors then make comprehensive judgments to select which deals merit featuring on the platform’s homepage
（Slickdeals in the year 2000）
（Slickdeals in 2024）
If operating on the Amazon U.S. platform, securing Slickdeals as the first deal site is essential. This is because Slickdeals ranks fourth in traffic referral from Amazon (tops among all external deal sites). Due to the nature of the website, it exhibits notably high conversion rates. Daily orders reaching into the thousands are considered quite normal, influenced by product characteristics and cost-effectiveness.
The primary source of website traffic is from the United States, reaching as high as 96.83%. Additionally, the users from deal sites demonstrate strong shopping intent, consistently maintaining a favorable conversion rate.
Which product categories are suitable for Slickdeals?
The products on Slickdeals cover a wide range, but from a conversion rate standpoint, Slickdeals is especially suitable for electronic and technological products, with a focus on consumer electronics. This can be observed by examining the proportion of consumer electronics in featured and popular posts on the platform’s homepage.
What types of posts are there on Slickdeals?
1.Regular Posts
Every day, a large number of posts are generated within the Slickdeals community, many of which are user-generated. Before becoming popular posts, they are initially labeled as “FORUM THREAD.” https://slickdeals.net/f/17251459-capcom-pc-digital-download-sale-beat-em-up-bundle-8-60-fighting-collection-17-20-resident-evil-4-remake-25-80-more
2.Popular deal
Popular deals on Slickdeals are automatically marked by the platform’s internal big data system. Once a post’s likes, clicks, or views surpass a certain threshold, it is automatically labeled as “Popular.” Here are some key factors:
- Unique products with strong user demand often spark discussions and attention.
- Significant discount levels are crucial; ordinary products typically struggle to gain popularity.
- The authority of the poster matters, with editor-posted deals more likely to receive the “Popular” label than those posted by regular forum members.
3.Frontpage deal
Frontpage deal, or homepage post, refers to a post that, after receiving a sufficient number of likes and positive reviews (essentially a Popular deal), undergoes verification by the Slickdeals editorial team to determine if it is worthy of being recommended on the homepage. The key evaluation criteria include:
- Historical product prices (especially examining whether the product had previous deals on Slickdeals, along with the pricing and performance at that time).
- User reviews (the star rating and reviews on the platform are crucial; any obvious attempts at manipulating reviews may not escape the scrutiny of the editors).
- Expert reviews (external evaluations, particularly endorsements from major media outlets, are important. Before featuring a deal, sending review samples to well-known media and opinion leaders in the product’s industry is crucial).
- Practicality
- Inventory status
4.Just For You
Recommendations based on deals you’ve viewed on Slickdeals, replaced the early featured deals.
In the early days, upon entering the Slickdeals homepage, the first thing you would see was the Featured Deals section. Now, it has been replaced by “Just For You,” offering a personalized experience tailored to individual preferences, enhancing user satisfaction.
Slickdeals Latest Posting Requirements
The official requirements for posting on Slickdeals regarding stores and products are as follows:
- Feedback must exceed 750 (Lifetime).
- Promoted products should have a minimum of 25 reviews.
Therefore, before making a post on Slickdeals, ensure that your store and products meet the aforementioned criteria, especially the feedback requirement. (Source: https://slickdeals.net/f/9051583-amazon-3rd-party-merchant-policy-is-back-in-effect)
If you are unsure how to check the lifetime feedback for an Amazon store, you can follow the steps below:
Step 1：Click on the Amazon seller store name.
Step 2：Scroll down to the Feedback section and choose “Lifetime.”
How Amazon Sellers Can Post on Slickdeals
1.Registering Accounts to Post
Not recommended. The anti-cheating system on Slickdeals is becoming increasingly robust. Registering accounts involves various operations related to browsers, IP addresses, and more, making it highly susceptible to being banned. This method is time-consuming and labor-intensive. While it might have been feasible in the past when the rules were relatively lax, it is now not advisable. The time cost is high, and registering accounts to post is becoming less worthwhile.
2.Finding Slickdeals Members to Post
Compared to managing accounts independently, many Amazon Sellers opt to seek out members on Slickdeals for posting. There are several avenues for this:
- Through Intermediaries: Many third-party marketing service providers offer posting services.
- Selecting from Existing Reviewers: Many Amazon sellers engage in influencer marketing. Some smaller influencers, aside from having Amazon accounts for potential internal reviews, are active on various forums and deal sites, making them potential Slickdeals members. Exploring existing partnerships or collaborations with Slickdeals members can help in discovering more advanced members. If you already have collaborating Slickdeals members, you can ask them to recommend other high-level members. Often, they share common circles. Developing Slickdeals member resources usually involves providing samples to them, although some may charge fees.
- Building a Slickdeals Member Database: Apart from proactively developing resources, if your product is unique or your brand is well-known, you can collect member resources by building your database of influencers. Tronsmart is one of the brands that has been using this method for a while. Nowadays, it’s essentially a standard practice on various official websites: https://www.tronsmart.com/smart-plus-user
3.Collaborating with the Slickdeals Official Team to Post
This is the most reliable and straightforward method to secure a featured deal on the homepage since the posts are directly edited and published by the Slickdeals team. Below are the fee standards for Slickdeals (Please note: These rates may not be the latest version, and for updated pricing, it is recommended to directly contact the Slickdeals official team):
Slickdeals Posting Experience Summary
1. When selecting the target deal site, it’s crucial to assess whether the category is suitable and if the target audience aligns.
2. Slickdeals has specific requirements for promoting products, such as a minimum of 750 feedback for the store and at least 25 reviews for the product. Unless a brand has a longstanding and positive reputation on Slickdeals, editors have the discretion to make judgments based on their experience.
3. Avoid using forum sockpuppet accounts to like or comment, as being banned in this manner can be challenging to resolve afterward.